What content should I put out? How do I stay relevant but also be original? These are questions you’re probably asking yourself as you think about your brand and speaking to your customers. We spend hours brainstorming what content we should create and where to share it.
Content is everywhere. Millions of articles, blogs and social media posts go out daily. In 2010 humanity was creating as much content in two days as it did from the dawn of civilization through 2003. And that was in 2010.
This doesn’t help us find something original to talk about. There will always be people that know more than us, or have recently written on a similar topic. But that shouldn’t be a reason for us not to try.
C.S. Lewis once wrote powerful words of advice for bankers and marketers struggling to find originality. (You got me—he didn’t really have us in mind). He writes:
Even in literature and art, no man who bothers about originality will ever be original, whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.
Something interesting happens when we stop trying so hard. We gain perspective and clarity. We experience this daily as solutions and ideas pop into our mind as we go about our routine tasks.
Focusing on telling the truth and telling your story is liberating. Think about what we could do and create and share if we didn’t care “twopence” what others were doing or might think of us? This idea is not only transformative for your editorial calendar but also for your business.
Caroline | Marketing Generalist
Three things we are loving:
- Community Banks. Our community banks are often the economic backbone that the American dream is built on. Community Banks (typically considered under $10 billion in size) make over 60% of small business loans under $1 million and over 80% of ag loans. They build relationships, give back to the community and mitigate their risks.
- Working with Jim and Mary. Did you see our latest press release? We are excited to announce that we aquired DMI Networks which allows us to bring a complete life-cycle view of the vendor relationship, streamlining the contract management and vendor relations process.
- Banks and brands that have a visual identity. Consistency in fonts, colors and styles all play a huge part in how effectively you communicate with your audience.
One thing we aren’t:
- Large deposit concentrations and mismatched balance sheets.
Meet our new Senior Account Executives!
