In today’s digital landscape, video content has become a game-changer for businesses, and community banks are no exception. Gone are the days when video creation was restricted to those with specialized equipment. Now, with just our smartphones, we all have the potential to produce compelling video content effortlessly. In this article, we’ll explore how video has transformed the marketing landscape, its growing importance, and how your community bank can leverage this trend to strengthen its digital presence.
Why the move toward video?
Video advertising has been steadily growing since the early 2000s, with the launch of YouTube in 2005 marking a significant turning point. As technology advanced and smartphones became prevalent, producing and consuming video content became easier than ever before. Today, the accessibility and reduced costs of video production have led to an explosion in its popularity.
According to Wyzowl, people now watch an average of 19 hours of video content per week. This preference for video can be attributed to its engaging format and versatility, allowing users to grasp information quickly and share it across various platforms seamlessly.
Exploring Video Options
As a community bank, incorporating video into your digital strategy can work wonders for increasing engagement and showcasing your unique value proposition. Here are some effective ways to use video:
1. Website Engagement: Create captivating video headers or introduction videos to welcome visitors, highlight your bank’s culture, and explain the services you offer. Websites with video content enjoy 41% more web traffic from searches, and users spend 88% more time on sites featuring videos.
2. Explainer Videos: Simplify complex banking concepts and complement your blog posts with informative explainer videos. These concise videos provide digestible information, catering to customers seeking quick answers.
3. Showcase Authenticity: Share videos that capture your bank’s community involvement, CSR initiatives, and authentic interactions with customers. Highlighting your bank’s local presence fosters trust and loyalty among your audience.
Crafting Your Video Strategy
While incorporating video content into your community bank’s digital presence is essential, having a well-thought-out strategy is equally vital. Whether you opt for professionally produced videos or more casual smartphone clips, having a plan ensures your videos align with your bank’s brand and objectives.
Start small, gauge the response, and gradually expand your video content as you become more comfortable. Remember that video is a long-term trend, so investing time and effort in a thoughtful approach will yield valuable returns for your bank.
The benefits of video content are undeniable, and it’s high time for your community bank to seize the opportunity. Embrace the power of video to engage customers, elevate your brand, and stay ahead in the digital banking landscape. As the saying goes, “A picture is worth a thousand words,” and in today’s digital era, a video is worth a thousand engagements.
